College of Management

College of  Management
Dean, Dr. Yen-Yu Chen, Professor

Education: PHD. Institute of Computer and Communication Engineering, National Cheng Kung University 

Experience: Chair of the Department of Information Management

Areas of specialization:
1.   Multimedia Communication    2.   Enterprise Resource Planning II   3.   Customer Relationship Management; CRM

Tel:+886-4-8359000 ext. 3206

College of Management has five departments, which maintains the feature of ERP fostering talent for the advancement of corporate resource planning, nurturing social needs, affirming enterprise value, and promoting knowledge and ability for enterprise resource planning.  An established diagnostic consulting service center aims at the operation of small to medium enterprises, for the systematic introduction of knowledge and skills, offers advice for the operational improvement of enterprises and diagnostic consulting services.

College of Business Management
Department of Marketing and Logistics Management
Department of Information Management
Department of Tourism and Leisure Management
Department of Creative Fashion Design and Management
Department of Motion Pictures and Video Communication

Specialty of Development

Emphasize the implementation of the ‘learning by doing’ philosophy. Foster management talents with the ability to organize business resources and professional ethics to meet the demands of society and to be recognized by enterprises.

Curriculum design emphasizes on both theory and practice. In addition to professional knowledge, students can participate in practicum.  Through case studies and discussions of specialized topics, students’ critical and analytical ability as well as problem-solving skills will be strengthened; thereby, the students will gain a broad vision of business development planning, market demands, product circulation, and industrial development in Taiwan.

Characteristics of the individualized modules

Enterprise Resource Plan II: The broad scope of the ‘Enterprise Resource Plan II’ ranges from internal affairs of financial, accounting, communication and human resources allocation, to external matters of material distribution, product sales and other related research areas.

Business Analysis: a related two-part analysis of Supply Chain Management (SCM) and Customer Relationship Management (CRM) would be used to increase the market competitiveness of businesses. To assess a profitable trend in the future, the College of Business Administration also makes use of the resources at the Center for Market Research to carry out a complete Data Management (DM) and Knowledge Management (KM) analysis, and further examine Business Intelligence (BI) in order to provide an assessment for the competitiveness of various related industries.

Ms. Yi-chia Wu, Assistant to the Dean

Phone:+886-4-8359000 ext. 3204